what is seo

Wikipedia.org defines search engine optimization (SEO) as “the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results”.

Optimizing web pages for high rankings on most popular search engines (especially Google, Yahoo, MSN) is not an easy task, but a complex process which requires analysis, research, skills, discipline and time. Search engines crawls the net through spiders. They usually discover the pages from links within the site or from other sites. They index web's link structure and page content, that’s why the content and the link popularity are key factors in SEO. Search engines engineers affirm that they are always working to improving their crawling technology but it will always be a limitation for their crawling. SEO’s goal is helping search engines to crawling web pages, indexing them and serving their users the information they seek. But it does not matter if you are no 1 in search engines, if the site turns off visitors.

So, an effective seo optimization focuses on modifying the site in such a way so it will be user friendly as well as search engine friendly (what we call seo friendly). This involves a combination of analysis, structure, content and popularity.

Analysis of the website and the visitor’s activity on the site (human and spiders) to find ways to improve search engine rankings - what we call seo rankings.

An accessible site structure to human and crawlers too, easy to traverse.

Content is King in SEO. The content is analyzed by search engines to determining relevance of the pages. That’s why the content should include words and phrases (called in SEO language keywords) that target users type in search engine to find your webpage. A spider/crawler looks not only in the body content of your site, but in the page title, page description and URL. An efficient optimization will change the tags in such a way that they will support the page content. But most important, the content is what convinces users to buy your services and the original content convinces people to link to your site, which increase your popularity.

Your site must be popular if hundreds of other webpages link to you. External links from reputable and trustworthy sites carry a lot of weight in search engines eyes and it will improve your site's seo rankings. Link building is one of the most important seo strategies.

There are a lot of other aspects of SEO, too many to talk about in one page. Contact us to find out more about search engine optimization techniques, seo solutions or to get details of our seo services.